Zohar Law is a leading immigration law firm in New York founded by Managing Partner Gadi Zohar. Since August 2017, Gadi has trusted Marketing 360 to help him break out on his own, get the word out, and attract the clients he needs to grow his practice.

Leaving a traditional law firm to launch his own venture, Gadi faced the challenge of establishing a distinct digital presence in a competitive market. He needed to:

• Drive quality leads and build his client base using digital marketing.
• Transition from outdated advertising efforts—after struggling with a previous provider running ads to a broken link—to a strategic, data-driven approach.
• Establish trust and authority through stellar Google reviews and SEO, while effectively communicating his expertise in immigration law.

Marketing 360 crafted a comprehensive, multi-channel digital marketing strategy that included:

• Google LSA & PPC: Leveraging both Google Local Service Ads (LSA) and Performance Max campaigns, we created targeted ad strategies that significantly boosted lead generation.

• Content Marketing: Monthly blogs and email campaigns were developed from fresh content, engaging his current clients and attracting new ones.

• Localized & Multilingual Approach: We built location-specific pages—like the new Miami, FL page—and even developed sites in Spanish and Hebrew, ensuring Zohar Law resonates with a diverse audience.

• Robust Automation & Data Analysis: With weekly check-ins, our team and Gadi review ad data to fine-tune campaigns. Our platform automates email follow-ups and review requests, ensuring no lead goes unattended.

• Social Media Management: We develop strategic social media content for platforms including Facebook, Google Business Profile, Instagram, LinkedIn, and X, while also enhancing his social presence through active participation in groups and fostering engagement with other users.