Since November 2014, White Smiles Family Dentistry has been a trusted name in Minnesota, serving communities in Apple Valley, Albertville, and Spring Park Lake. Under the guidance of owner Dustin White, they set out to boost patient acquisition—especially for emergency dental care, implants, and cosmetic dentistry—through focused, performance-driven digital marketing.

White Smiles Family Dentistry initially partnered with us to market their Albertville location.

• Their goals were clear:
• Increase patient flow for high-demand services.
• Transition from modest monthly investment in marketing to an aggressive, scalable digital strategy.
• Overcome post-Covid challenges, including high cost-per-lead and shifting patient behaviors.

Our approach centered on a unified, holistic ad campaign leveraging Performance Max:

Performance Max Campaigns: By dedicating focused ad campaigns for each location, we consistently achieved a cost-per-lead below $70—nearly half the industry average of $120.

• Scaling Ad Spend: From an initial contract of $685/mo, their investment has grown to $8,495/mo, plus an additional one-time monthly ad spend of $10K–$20K, supporting rapid expansion.

• Enhanced Digital Presence: Although we didn’t design their main website, we developed a dedicated site for one location (Brite Smiles Dental Care) to better target local audiences.

• Resilient Marketing Post-Covid: After the challenges brought by the pandemic, we swiftly pivoted to a phone-call–focused strategy, driving consistent lead flow even when Google’s initial costs were high.