Signature Event Rentals, a dynamic provider of event and wedding rental items serving Northern Virginia, has been a proud partner of Marketing 360 since May 2017. Co-owned by Fernando and Tammy DaSilva, the business set out to establish itself in a competitive market and emphasize its expertise in the wedding and corporate event space.

As a relatively new business at the time, Signature Event Rentals needed to “stay busy” and build momentum around its key services. Their primary goals were to:

Enhance Brand Presence: Transform a lackluster, outdated website into a modern, engaging online hub that reflects their high-quality service.

Drive Targeted Leads: Increase inquiries and bookings by emphasizing the wedding and corporate event aspects of their offerings.

Communicate Effectively: Establish a transparent, collaborative relationship that would enable them to scale marketing efforts effectively.

Our multifaceted approach combined SEO, Google, and Facebook advertising with a robust content and communication strategy:

Digital Advertising & SEO:

• Google Campaigns: We run two key campaigns—a Performance Max and a Search Event Rentals campaign—ensuring that Google remains the primary lead generator.

• Facebook Advertising: Targeted traffic campaigns, retargeting efforts, and boosted posts on Facebook and Instagram have been employed to reach wedding and event planners, newly engaged couples, and corporate event organizers.

• Content & Social Strategy:
• We revamped their website—designed by our team—to reflect a modern, professional aesthetic that resonates with both retail and trade customers.
• Consistent email marketing, CRM integration, and strategic social media management have been key to maintaining engagement and building long-term customer relationships.

• Collaborative Communication:
• From the outset, we established a strong line of communication with the DaSilva team, setting clear expectations and utilizing detailed marketing math to optimize their ad budget and growth trajectory.