L&J Painting
A leading residential and commercial painting company in South Carolina, has been a proud Marketing 360 partner since September 2022. Founded by Mike Sanchez, the company now serves...read case study
Industry: Painting Contractor
Starting as a brand new business, L&J Painting needed strong branding and a steady stream of quality leads to establish its foothold in a competitive market.
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Painting Contractor
About the Business
L&J Painting, a leading residential and commercial painting company in South Carolina, has been a proud Marketing 360 partner since September 2022. Founded by Mike Sanchez, the company now serves Greenville, Oconee, Pickens, and Spartanburg Counties—transforming spaces one brushstroke at a time.
Challenge & Objectives
Starting as a brand new business, L&J Painting needed strong branding and a steady stream of quality leads to establish its foothold in a competitive market. Mike’s primary goals were to:
Build a Recognizable Brand: Develop a modern, high-converting website that accurately reflected the quality of their work.
Generate Consistent Leads: Establish an organic marketing strategy that could reliably drive leads and convert inquiries into high-value projects.
Adapt & Optimize: Overcome challenges such as shifts in lead sources—like the decline in LSA performance—and implement robust tracking methods to measure true ROI.
Strategy & Execution
Our approach centered on a dynamic, dual-strategy for SEO and content creation:
- Integrated Page & Blog Builds:
- To avoid SEO dips caused by shifting strategies, we maintained a balanced approach by consistently building new pages alongside fresh blog content.
- This continuous effort has fueled steady keyword growth; in a 90-day period alone, we added 200 new keywords with all target keywords ranking on the first page.
- Data-Driven Tracking & UTM Implementation:
- We worked closely with Mike to refine tracking processes and implement UTM codes, ensuring we captured detailed insights on lead sources and campaign performance.
- Overcoming LSA Limitations:
- When changes in LSA rules made it challenging to secure high-value leads, we pivoted our strategy to focus on boosting organic traffic and word-of-mouth referrals—ultimately making the website the highest converting lead generation source they've ever used.
- Branding & Creative Enhancements:
- We redesigned the website, developed a client manual for the sales process, and added dynamic sliders to showcase before-and-after images, all of which reinforced the brand’s quality and trustworthiness.
Results & Impact
L&J Painting has seen impressive results from our collaborative efforts:
Organic Dominance
During peak season, organic conversion rates have soared to 58%, with some periods even surpassing 90%. Even in slower seasons, conversion rates typically remain around an incredibly impressive 42%.
Over a 90 day period, the website garnered over 58,000 organic impressions and generated 87 high-quality leads—significantly outperforming direct traffic.
Exponential Revenue Growth
In their second year of business, L&J Painting’s revenue neared $1 million, and they are now on track to almost double that figure in 2025.
Operational Expansion
What began as a one-person operation has now grown to include three office positions and 10-17 painters, underscoring the company’s rapid scaling and market presence.
What Sets Us Apart
Mike values our consistent, collaborative approach:
- Regular Strategy Sessions:
- Biweekly meetings allow us to brainstorm new ideas, evaluate performance data, and fine-tune strategies together—keeping marketing efforts agile and aligned with business goals.
- Tailored Solutions & Transparency:
- Our in-depth tracking and the creative enhancements we provide, from compelling website sliders to a comprehensive client manual, ensure L&J Painting always stands out—even against a competitor with a similar name.
- Holistic Marketing Excellence:
- By focusing on continuous keyword growth and leveraging high-quality, client-provided images, we’ve made their website the most profitable lead source in their portfolio.
What the Business Has to Say
In the words of Mike Sanchez, "Working with Marketing 360 has been a game changer. Their honest, transparent approach and our regular strategy sessions have helped us build a strong brand and consistently generate high-quality leads. We’ve built a solid foundation of organic traffic that allows us to grow sustainably in our market. The results speak for themselves—we’re not just meeting our goals; we’re exceeding them."
Final Takeaway
L&J Painting’s journey from a startup to a thriving, multi-million dollar business is a testament to the power of a strategic, data-driven marketing partnership. By seamlessly integrating SEO, continuous content creation, and innovative branding, Marketing 360 has helped L&J Painting dominate their market—proving that with collaboration and relentless optimization, extraordinary growth is achievable.
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