House of Lights
A premier lighting showroom serving Florida’s Space Coast, has been a proud Marketing 360 partner for 8 years. Under the leadership of President Paige Bronson, they...read case study
Industry: Retail Store / Ecommerce
House of Lights sought to kickstart the marketing efforts for their brick-and-mortar business through the expertise of Lighting On
About the Business
House of Lights, a premier lighting showroom serving Florida’s Space Coast, has been a proud Marketing 360 partner for 8 years. Under the leadership of President Paige Bronson, they have built a reputation as the go-to destination for lighting, ceiling fans, and decor. With both a bustling physical showroom and a thriving online catalog, House of Lights has leveraged our comprehensive marketing strategies to stay ahead in a competitive market.
Challenge & Objectives
Initially, House of Lights sought to kickstart the marketing efforts for their brick-and-mortar business through the expertise of Lighting One. Their key objectives were to:
Drive In-Store Traffic: Attract both retail customers and trade professionals (builders, designers, etc.) to their showroom.
Enhance Digital Presence: Build a robust online presence to complement the physical showroom, ensuring customers across Florida can connect with their brand.
Maintain Consistent Brand Messaging: Stand out against large retailers like Wayfair and Amazon by emphasizing the personalized service and expertise that only a local showroom can offer.
Strategy & Execution
Our holistic approach has been multi-channel and dynamic, ensuring House of Lights remains top-of-mind for their target audience:
- Content & Email Marketing:
- We send 2-3 emails per month, generating strong engagement with an average open rate of around 35%. In 2024 alone, 45 emails totaling 299,179 sends kept customers informed about promotions, educational content, and showroom events.
- Social Media & Digital Ads:
- With 12 monthly social posts across Facebook, Instagram, and Pinterest, and targeted ads on Google and Facebook/Instagram, we drive high visibility and engagement, emphasizing both the product range and the exclusive in-store experience.
- Website & In-Store Assets:
- We designed their website and continuously update key elements—such as the monthly website hero and new engaging pages—to ensure a fresh online experience.
- Our team also creates print assets for the showroom’s digital sign and in-store monitors, further reinforcing the brand’s identity and service excellence.
- Ongoing Collaboration:
- Weekly strategy meetings ensure we review email data, social and ad performance, and competitor insights. This constant collaboration allows us to adjust tactics and keep the brand’s messaging on point.
Results & Impact
House of Lights is now recognized as the leading destination for lighting and fans in their region, thanks to a consistent and diversified marketing strategy:
Robust Organic Presence
With over 3,500 keywords ranking on Google, they recently achieved more than 45K impressions and 691 organic clicks in a single month.
Strong Brand Awareness
The integrated approach across content, email, social, and ads has solidified their reputation, making their showroom synonymous with quality lighting solutions in the Space Coast region. (See creative examples: holiday email, fan email, social video, social reel, review request)
Enhanced Customer Engagement
Strategic efforts in online reputation management have grown their Google My Business reviews to over 300, reinforcing customer trust and brand authority.
What Sets Us Apart
Paige values the true partnership we’ve developed over the years:
- Unwavering Commitment:
- Weekly meetings, personalized design insights, and proactive idea-sharing ensure that every initiative is finely tuned to her vision.
- Multi-Channel Mastery:
- Our consistent presence across digital and physical channels keeps the House of Lights brand at the forefront of customer minds.
- Creative Excellence:
- Standout creative assets, including the 60th-anniversary page and project gallery, capture the brand’s rich legacy and expert craftsmanship.
- Local Expertise:
- By emphasizing the benefits of a local, expert showroom—complete with white-glove services—we effectively differentiate them from large, impersonal retailers.
What the Business Has to Say
Paige Bronson reflects,
"Working with Marketing 360 has been a game-changer for House of Lights. Their commitment to understanding our brand and delivering innovative solutions has not only driven consistent in-store traffic but also elevated our online presence. The weekly strategy sessions and creative insights make us feel truly supported and understood. We wouldn’t be where we are today without this invaluable partnership."
Final Takeaway
House of Lights’ remarkable journey is a testament to the power of a well-rounded, data-driven marketing strategy. By seamlessly integrating digital ads, compelling content, robust email campaigns, and in-store creative assets, they have become the definitive destination for lighting solutions on Florida’s Space Coast. With Marketing 360 as a dedicated partner, House of Lights continues to shine bright in an ever-evolving market.
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