Donahue Law Firm

A trusted criminal and DUI defense practice in Bend, Oregon, has been partnering with Marketing 360 for 6 years. Led by Owner and Senior Attorney Bryan Donahue, the firm set...read case study

Industry: Law Firm / Attorney

Coming to us with a primary need to increase DUI-related leads, Donahue Law Firm initially started with a modest marketing budget.

  • Donahue Law Firm | Marketing 360 Case Study

About the Business

Donahue Law Firm, a trusted criminal and DUI defense practice in Bend, Oregon, has been partnering with Marketing 360 for 6 years. Led by Owner and Senior Attorney Bryan Donahue, the firm set out to boost its DUI leads and solidify its position in a competitive legal market.

Challenge & Objectives

Coming to us with a primary need to increase DUI-related leads, Donahue Law Firm initially started with a modest marketing budget. Over time, as the competitive landscape intensified, Bryan needed a partner who could continually pivot strategies to maintain lead quality despite seasonal fluctuations, holiday slowdowns, and rising ad costs. Additionally, the firm expanded its service area to cover more counties and diversify into family law and estate law.

Strategy & Execution

Our approach centered on data-driven digital marketing with a focus on:

  • Google Search & Local Service Ads:
  • Initially, Google Search campaigns were our primary channel for capturing high-intent DUI leads. Once Google Local Service Ads (LSA) became available, we shifted focus to maximize local visibility.
  • Multi-Channel Adaptation:
  • In response to an increasingly competitive market, we incorporated Facebook and user-generated content (UGC) video campaigns to build brand awareness and maintain a competitive edge.
  • Continuous Optimization & Collaboration:
  • Through weekly meetings, we closely monitor lead quality, review comparative metrics, auction insights, and adjust strategies in real time. This proactive approach has been critical in navigating market fluctuations and evolving competition.

Results & Impact

While the DUI lead volume naturally fluctuates—especially during holidays and summer months—the consistent effort has yielded ongoing success:

Steady Lead Generation

Despite recent market challenges, we continue to generate valuable leads each month, even as the cost per lead has increased due to fierce competition.

Client Retention & Trust

Bryan’s commitment to our partnership is underscored by his return to our services after trying another provider. He values our expertise in attorney marketing—a decision validated when he came back within 3 months.

Service Expansion

Our collaborative strategy has supported the firm’s expansion into additional counties and the introduction of new legal services, positioning them for future growth.

What Sets Us Apart

Bryan appreciates the hands-on, data-driven involvement we bring to his firm:

  • Weekly Strategy Sessions:
  • Our regular meetings ensure that lead quality and performance metrics are always under review, fostering informed decision-making.
  • Adaptability:
  • We continuously pivot across Google, Facebook, and UGC campaigns, demonstrating our commitment to staying ahead in a competitive market.
  • Personalized Attention:
  • The strong rapport we’ve built means Bryan feels fully supported—knowing we are always ready to discuss website updates, organic strategies, and overall performance.

What the Business Has to Say

Bryan Donahue shares:

"I tried another company once, but nothing compared to the level of service and attention I receive here. Even when lead flow isn’t as high as we’d like, I know Marketing 360 is doing everything possible to keep us competitive. Their weekly check-ins and tailored strategies have made them a key part of our growth."

Final Takeaway

Donahue Law firm’s journey reflects the power of a committed, adaptable digital marketing partnership. Through a blend of Google Search, Local Service Ads, and innovative multi-channel strategies, we’ve helped them navigate a challenging market and maintain steady lead generation. With our proactive collaboration and continuous optimization, Donahue Law firm remains a trusted name in DUI defense—demonstrating that long-term success is built on trust, expertise, and relentless innovation.

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