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Build an organic lead machine with our roofing SEO content marketing program — rank higher on Google, post more on social, stay top of mind on email.
Why roofers need content marketing
As the roofing industry changes, so too must the way roofers market themselves and drive leads. In order to remain competitive, it is essential for roofing contractors to build a visible presence wherever their prospective clients are looking. These days, that's on search engines, like Google or Bing.
Content marketing is the process of creating high-quality content that is relevant to your target audience and serves to attract, engage and convert prospects into customers. It allows you to use your content to increase your visibility, build relationships with potential leads and turn them into paying clients.
Effective content marketing can help roofers build trust and credibility, educate prospects on the roofing process, demonstrate expertise in the roofing industry, and generate leads and drive sales.
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6 benefits of content marketing for roofing companies
1. Get found on search engines
One of the most important benefits of content marketing and roofing SEO (search engine optimization) is that it can help you get found on search engines. By creating content that is relevant to your target audience and includes the keywords they are likely to use when searching for roofing services, you can improve your chances of appearing in the search results.
2. Drive low-cost, high-quality leads
People who are actively searching for keywords relevant to your business or services are some of the highest-quality roofing leads you can ask for. By creating content that is helpful and relevant to your target audience, you can build trust and credibility with potential leads. This can help you generate leads that are more likely to convert into paying clients.
3. Become a thought leader
Content marketing can help you establish yourself as a thought leader in your industry. By sharing your knowledge and expertise on roofing topics, you can build trust and credibility with potential clients, making them more likely to turn to you when they're ready to hire a roofing contractor.
4. Build trust and credibility
When you provide helpful and relevant content, you build trust and credibility with potential clients. This is essential for roofing contractors, as the roofing industry has a reputation for being unscrupulous. By establishing yourself as a trustworthy source of information, you can set yourself apart from the competition and position yourself as a roofing contractor people can trust.
5. Educate and inform your client base
Many roofing clients are not well-versed in the roofing process or the roofing industry. This can make them wary of roofing contractors and unaware of the need for certain services. By creating content that educates and informs your client base, you can help them understand the roofing process and the services you offer. This can increase the likelihood that they will use your services and recommend you to others.
6. Control the conversation
Content marketing allows you to control the conversation about your roofing business. When you create content that is relevant and helpful, you can shape the way potential clients see your business and influence their decision-making process. This can help you build trust with potential leads and turn them into roofing clients.
How to find the right keywords for your roofing company
Keyword research is the foundation of roofing SEO and content marketing. That's because the keywords you target will determine which search engine results your content appears in. If you want to generate leads from your content marketing efforts, you need to make sure you're targeting the right keywords.
Not sure how to find the right keywords for your roofing company's content marketing strategy? Start by putting yourself in your clients' shoes and thinking about the search terms you would use to find your roofing company or services online.
Once you've identified a few potential keywords, it's time to start creating content around those keywords and using them to optimize your roofing contractor website.
Best content marketing types for roofing contractors
Blog articles and website content
One of the best content marketing types for roofing contractors is blog posts. Blog posts allow you to share your expertise on a variety of roofing topics and help educate your target audience. When writing blog posts, be sure to include relevant keywords to optimize your content for roofing SEO, and focus on topics that provide value.
Social media posts
Social media is a powerful content marketing channel for roofers. It allows you to share your content, engage with potential leads, and build relationships with clients and referral partners. When creating social media posts, be sure to include relevant keywords, images and calls to action to encourage engagement.
Email campaigns
Emails can help you nurture and build trust with roofing leads, while also staying top of mind with existing roofing customers. You can use email to send your content, such as blog posts, e-books and infographics, to your subscribers. You can also use email to promote special offers, stay in touch with customers between roofing projects and more.
Videos
Videos are a fantastic way to showcase your work, educate potential clients about the roofing process, and build trust and credibility in an engaging, user-friendly way. Plus, videos are incredibly versatile and can be used across the web, from your roofer website to ads and social media profiles.
Infographics
Want to educate and inform your audience in a visually appealing way? If so, infographics can be a wonderful option. With infographics, you can take complex topics and break them down into easy-to-understand visuals that are both informative and visually appealing. You can share them in your blog posts, on your social media profiles and more.
Press releases
Have something newsworthy to share? A press release can help you generate media coverage for your roofing company, while also creating valuable backlinks to your website. When writing a press release, be sure to include relevant keywords and links to your roofer website to help improve your roofing SEO.
How to write blogs for your roofing company website
Pick a catchy headline
The headline is one of the first things potential readers will see, so it's important to make it count and get it right. A catchy headline will help entice readers to click and read your blog post. When writing headlines, be sure to include relevant keywords and focus on benefits over features.
Use short, easy-to-digest sentences
No one wants to read a wall of text, so be sure to use short, easy-to-digest sentences in your blog posts. Not only will this make your content more readable, but it will also help keep readers engaged. This is especially important for providing an adequate mobile experience on your roofer website.
Include images, videos or infographics
While text is an important part of content marketing, it's a mistake to overlook visual content. Make your blog posts pop by including images, videos or infographics. Visual content is more engaging and can help break up large blocks of text.
Use keyword-rich phrases
If you want your blog posts to be found online, it's important to use keyword-rich phrases throughout your content. When inserting keywords into your blogs, be sure to use them in a way that flows naturally and doesn't interrupt the reader's experience. You don't want your roofing content to be spammy or difficult to read.
End with a call-to-action (CTA)
Your blog post should have a purpose, and that purpose should be clear to the reader. Include a call-to-action (CTA) at the end of your content to help encourage readers to take action. This could be something like signing up for your email list, scheduling a free roofing consultation or downloading a helpful resource.
Blog topic ideas for roofers
Answers to FAQs
As a roofer, you likely get asked a lot of questions from potential clients. Use your content to answer these FAQs in detail and help educate your audience. Not only will this be helpful for your readers, but it will also help improve your roofing SEO. After all, if your clients are asking the same questions, chances are, other people in your area are asking them, too.
Case studies and client testimonials
Case studies or testimonials are a great way to show off your roofing work and expertise. Use your roofing content to showcase past projects you've completed and the results you were able to achieve for your clients. Be sure to include plenty of details, as well as images or videos to get your message across.
How-to guides
If you want to position yourself as an expert in the roofing industry, consider creating how-to guides or other types of instructional content. These types of content pieces can be used to show off your roofing knowledge and help your readers learn something new. Plus, they can be used to highlight the importance of roofing maintenance and professional services.
Commentary on industry news
Keep your readers up to date on the latest roofing industry news and updates with your content. You can share information about new products, changes in roofing code or regulation, or anything else that might be of interest to your audience. This is a great way to show that you're keeping up with the latest advancements in the roofing industry and helps position you as an authority on the subject.
Team highlights and updates
Your roofing team is likely full of hard-working, skilled professionals. Use your blog posts to share team updates and highlights, such as new hires or promotions. You can also use this content to showcase your team's personality and company culture. This is a great way to connect with your readers on a personal level and get to know your roofing team.
Your roofing company's story
Your roofing company likely has a story to tell, so share it with your audience! Use your blog to talk about your company's history, how you got started in the roofing business and what sets you apart from the competition. This is a great way to connect with your readers on a personal level and give them some insight into what makes your business tick.
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Content marketing FAQs for roofing contractors
Why is content marketing important for roofing companies?
Content marketing is important for roofing companies because it helps them attract and engage with their target audience, while also building brand recognition and trust. Additionally, content marketing can help improve roofing SEO and visibility, which can lead to more website traffic and ultimately, more roofing leads.
How often should you be blogging?
There is no hard and fast rule for how often you should blog, but a good general guideline is to aim for one to two times per week. Of course, how often you publish blogs will vary depending on your roofing company's resources, capabilities and goals, but it's a good place to start.
How do you optimize your roofer website for search engines?
Roofing SEO is the process of optimizing your roofing website for search engines, like Google, so that your site appears higher in search results when people are looking for roofing services in your area. To do that, you need to, use keyword-rich titles and descriptions, optimize your images with keywords and create content that is informative and relevant to your audience.
How do you monitor your content marketing performance?
There are a number of metrics you can use to monitor your content marketing performance, including website traffic, organic search traffic, organic impressions and keywords rankings. The Marketing 360® Content app can help you do it all from one place.
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