Retail Website Design
#1 Marketing Platform® for Retail Stores
Success starts with a better retail website
Turn more visitors into customers with a modern retail website that looks great on all devices — you deserve a retail website that drives results.
Why having a convertible retail website is important
The search for a local retail store often starts online. And while, having a retail store website is no guarantee that you’ll get in front of these prospective customers, it’s a critical first step.
Your retail website is your online storefront. It’s where prospective retail customers will go to learn more about your shop, the kinds of products you offer, location, hours, team and more.
But, not all retail store websites are made equal. In order to win in today’s competitive market, you need a convertible website that will work as a sales-generation machine for your business.
We can help you master retail website design
Must-have retail website features
A clean, simple aesthetic
A retail web design that's too busy and cluttered often looks unprofessional. A simple, clean aesthetic will make your retail website look more polished and trustworthy. This will help you create the right first impression on your website visitors, making them more likely to become future paying customers.
Easy-to-use website navigation
Your retail website should be easy to navigate, so that website visitors can quickly find the products they're interested in. A well-designed website navigation will help to improve the user experience on your site, making it more likely that website visitors will stick around and make a purchase or visit your store.
A mobile-friendly design
With more and more people using their mobile devices to browse the web, it's important to make sure that your retail website is mobile-friendly. A responsive, mobile-friendly design will ensure that your website can be accessed and used on all devices, making it more convenient for potential customers.
Fast page speed
Nobody likes a slow website. If your retail website takes too long to load, potential customers are likely to get frustrated and give up before they even get a chance to see what you have to offer. A fast page speed will help to improve the user experience on your site, making it more likely that website visitors will stick around and convert.
Professional photos and videos
The visual elements of your retail website, like photos and videos, are the first things new visitors see. Professional photos and videos can help to make your retail website look more credible and trustworthy. This will help to improve the overall user experience on your site, making it more likely that website visitors will convert into paying customers.
Trust indicators
When new visitors come to your retail website, they want to know that they can trust you. Including key trust indicators, like customer testimonials, product reviews and trust badges, on your website can help to build trust with potential customers and make them more likely to convert into paying customers.
Contact forms
If you want to make it easy for potential customers to get in touch with you, then you need to include contact forms on your retail website. Contact forms allow website visitors to easily get in touch with you with any questions or queries they may have. This will help to improve the user experience on your site, which can increase your conversion rate.
Web pages to include in your retail website
Homepage
Your homepage is the first page many new website visitors will see. That's why it's important to make sure that your homepage makes a good first impression and effectively showcases your products and services. To do that, you need to choose a clean, responsive design that highlights what makes you unique.
About Us
An About Us page is a great way to show potential customers who you are and what you're all about. This page should include information about your company history, your mission and values, and your team. Including this page on your retail website can help to build trust with potential customers and make you more credible.
Product
Your Product pages are arguably the most important pages of your retail website. After all, these are the pages that potential customers will use to learn about your products and make a purchase. Your Product pages need to be well-designed and user-friendly. This means including high-quality product photos, clear and concise product descriptions, and easy-to-use purchase buttons.
Product Categories
If you have a lot of products, then you may want to consider creating Product Category pages. These pages can help to organize your products and make it easier for potential customers to find what they're looking for. Creating these pages can also help to improve the user experience on your retail store website.
Shopping Cart
Your Shopping Cart page is where potential customers go to finalize their purchase on your retail website. This page should be designed to be user-friendly, quick and easy to navigate. Remember that the quicker and easier it is for your customers to check out, the more likely they are to actually do so.
Returns and Exchanges
Your Returns and Exchanges page should include all the important details that your customers need to know about returning or exchanging a product. This includes your return policy, contact information and instructions. Including this page on your retail website can help to build trust with potential customers and make you more credible.
FAQs
A FAQ page is a great way to provide potential customers with the answers to the most common questions they have about your products and services. This page can help to improve the user experience on your retail website by making it more convenient for potential customers to find the information they need.
Contact
Your Contact page should include all the important details that potential customers need to get in touch with you. This includes your contact information, like your address and customer service hours, as well as a contact form visitors can fill out. Your Contact page makes it easier for your customers to reach you when they need to.
Blog
If you want to attract more website visitors to your retail website, then you need to consider starting a blog. A blog is a great way to share useful, relevant and engaging content with your target audience. This can help to improve your website's SEO, attract more website visitors and convert them into paying customers.
6 ways to drive traffic to your retail website
1. Content marketing
Content marketing is a great way to attract potential customers to your retail website. By creating and sharing relevant, valuable and engaging content, you can reach a larger audience and get them interested in what you have to offer. When combined with retail SEO, content marketing can help you rank higher and get found on search engines.
2. Multi-channel advertising
Multi-channel advertising allows you to reach potential customers and capture market share on multiple channels, including Facebook, Google, YouTube and Instagram. This approach can help to improve your brand awareness, grow your customer base and reach a larger audience with your marketing message.
3. Social media management
Social media management is a great way to connect with potential customers and create a more personal connection with your target audience. By creating and sharing engaging content, you can build trust with potential customers and make them more likely to convert into paying customers.
4. Email marketing
Email marketing is a fantastic way to reach both existing and potential customers and drive traffic to your retail website. By sending targeted, relevant and engaging emails, you can stay top-of-mind with potential customers and encourage them to visit your site. Best of all, it can be automated, saving you time and energy.
5. Reputation management
Your reputation is everything. That's why it's important to make sure that your online reputation is managed effectively. This includes monitoring online reviews and responding to negative reviews in a professional and positive manner. By doing this, you can improve your reputation and attract more potential customers to your retail website.
6. Listings management
Listings management can help to ensure that your retail website is being seen by potential customers. This includes creating and managing listings on directories and review sites, like Yelp, Google Business Profile and Top Rated Local®. By doing this, you can improve your visibility online and drive more traffic to your retail website.
We can help you drive high-quality traffic to your retail website
Retail shop website design FAQs
Why do you need a retail website?
A retail website is an essential way for modern stores to reach a larger audience and drive more sales. By creating an online presence for your retail store, you can reach potential customers who may not be able to visit your brick-and-mortar store. This can help to increase your sales and grow your business.
How do you build a retail website?
Building a retail website is not as difficult as it may seem. There are a number of website builders, like the Marketing 360® Websites app, that make it easy to create a professional-looking website, even if you don't have any coding experience. You can also work with our professional Designers to bring your vision to life.
What should a retail website have?
Your retail website should have a number of key features, like a clean, simple design, easy-to-use website navigation, a mobile-friendly design, fast page speed and professional photos and videos. These features will help to improve the user experience on your site, making it more likely that website visitors will convert into paying customers.
How do you increase retail website conversions?
There are a number of ways to increase retail website conversions. This includes optimizing your website for search engines, offering free shipping, providing customer testimonials and reviews, and offering a discount for first-time customers. By doing this, you can increase the likelihood that website visitors will convert into paying customers.
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