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Track your lead responsiveness rating to improve your ad performance and get more customers. Plus, you can request and track customer reviews and ratings to improve your reputation, attract more leads and fuel business growth.
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Manage your Local Services Ads leads, right from Marketing 360. Your leads will sync directly with your CRM Leads Inbox so you can quickly respond to leads, assign your team, nurture leads and more.
Why real estate businesses need multi-channel advertising
For modern real estate businesses, relying solely on positive word of mouth or an ad in the Yellow Pages is no longer enough. Modern real estate businesses need modern solutions to reach their best leads and maximize their growth.
With multi-channel advertising, real estate businesses can reach more potential clients and build their brands. Multi-channel advertising allows real estate agents to reach buyers and sellers wherever they're spending their time, from Facebook to YouTube.
Not only can the right multi-channel advertising strategy help you connect with potential clients, but it can also help you nurture and convert leads into paying clients, stay top of mind with existing clients, build a recognizable brand for your real estate business and so much more.
We can help you master multi-channel advertising
7 benefits of multi-channel advertising for real estate businesses
1. Drive high-quality leads
Not all real estate leads are made equal. And, it's a waste of your time and money to target leads who will never convert. Multi-channel advertising allows you to target the right leads so you can ensure that you’re spending your valuable resources on the leads who are most likely to convert into paying clients.
2. Increase your visibility
Real estate is an extremely competitive industry. You need to get your name out there in order to stand out from the crowd. Multi-channel advertising gives you a platform to reach more potential buyers and sellers, raise brand awareness and increase visibility for your real estate business on the right channels.
3. Get found
When someone is searching for real estate services in your area, you want to get found. Google Local Services Advertising (LSA) — as a part of your overall multi-channel advertising strategy — can help you get found easily and quickly. Best of all, LSA is a pay-per-lead campaign. That means you only pay for qualified real estate leads.
4. Capture market share
Most real estate agents and businesses are operating in highly competitive areas. Multi-channel advertising can help you stand out from the competition by targeting the right leads with tailored messages, increasing your real estate business’s visibility in the local market and quickly capturing market share.
5. Target the right audience
Not everyone wants or needs real estate services. Multi-channel advertising allows you to segment leads and target the right audience with tailored ads. This means you can target potential buyers and sellers who are more likely to convert — saving you time and money, and maximizing your return on investment (ROI).
6. Stay top of mind
For most people, buying or selling a home is the single biggest transaction they'll make. That's why finding the right real estate agent can be a long, drawn-out process. Multi-channel advertising can help you stay top of mind with potential leads, so that when they’re ready to make a move, they think of you first.
7. Monitor and maximize your performance
One of the best things about multi-channel advertising is how measurable it is. With the right reporting tools, you can monitor your campaigns and make sure that you’re getting the best ROI. You can also use data to optimize your campaigns, so you can get the most out of your advertising budget.
The best digital advertising campaigns for real estate businesses
Local advertising
People in your area actively searching for real estate services online are some of the highest-quality real estate leads you could ask for. Google LSA is a great starting point for real estate businesses looking to get found in their local area. With LSA, you can easily target potential buyers and sellers in your city, town or neighborhood.
Search and maps advertising
Search and maps advertising is another fantastic way to reach potential buyers and sellers who are actively looking for real estate services online. By targeting keywords related to real estate, you can make sure you’re getting in front of your best real estate leads in the Google search and maps results.
Retargeting
It can take time for a buyer or seller to find the right real estate agent. Retargeting allows you to stay top of mind with potential real estate leads who already interacted with your brand. With retargeting, you can easily target potential leads who have visited your website or clicked on one of your ads in the past.
Social media advertising
Social media advertising can be a powerful tool for real estate businesses. With social media advertising, you can target potential buyers and sellers who are active on social media and tailor your ads to their interests. You can also use social media advertising to promote your listings and build brand recognition.
Display advertising
Display advertising is a great way to get your brand in front of potential buyers and sellers as they browse the web. You can use display advertising to target potential leads with tailored messages based on their interests and behaviors. This is a great way to raise brand awareness and capture more real estate leads.
Digital TV advertising
Although it’s far from the traditional radio or TV ad, digital TV advertising is a great way for real estate businesses to get in front of their potential leads. With the right targeting, you can reach potential buyers and sellers in your area who are active on streaming services such as Roku, Fire TV and Apple TV.
Digital radio advertising
Digital radio advertising is another wonderful way for real estate businesses to reach potential buyers and sellers. With digital radio advertising, you can target potential leads based on their interests and behaviors and tailor your ads to their needs. This is a great way to get in front of potential leads who are already tuned in.
Digital billboards
Digital billboards can help real estate businesses reach potential leads in their local area. With digital billboards, you can create ads tailored to your target market, change your ads in real time and get in front of your potential leads on the go. This can help you build brand awareness in your community.
Multi-channel advertising tips for real estate businesses
Define your audience
Before you start implementing your multi-channel advertising strategy, you need to define your target audience. Who are you trying to reach? What are their needs and interests? Knowing the answers to these questions can help you create more effective multi-channel campaigns. That means more leads and a higher ROI.
Set your goals
It’s important to set realistic goals for your multi-channel advertising campaigns. What do you want to achieve? How many leads do you want to capture? What’s your budget? Answering these questions can help you create campaigns that are tailored to your real estate business's unique needs and goals.
Use targeting to get in front of the right people
Multi-channel advertising can help you reach potential buyers and sellers in your local area. With the right targeting, you can make sure your ads are getting in front of the right people. You can target potential leads based on their location, interests and behaviors, so you can capture more qualified real estate leads.
Budget for success
Multi-channel advertising can be a powerful tool for real estate businesses. But, you need to make sure you have the budget to make the most of it. Make sure you’re budgeting enough money for your multi-channel campaigns so you can get in front of more potential leads and maximize your ROI.
Maximize your visibility across the most popular channels
Real estate buyers and sellers are spending their time on a variety of channels. To maximize your visibility, you need to make sure you’re running multi-channel campaigns across the most popular channels. That means running campaigns on social media, Google search and maps, digital radio, digital TV and more.
Build exact-match landing pages
When potential leads click on one of your ads, they should be taken to a landing page that’s tailored to their needs and matches the message. That means creating landing pages that are specific to each of your campaigns. This can help you capture more leads and ensure that your multi-channel campaigns are as effective as possible.
Bid on branded keywords
Branded keywords are keywords that include your business’s name or brand. Bidding on branded keywords can help you capture more leads by ensuring that your ads are getting in front of potential buyers and sellers who are already familiar with your brand. It’s also a great way to protect your brand and ensure you’re getting the best ROI.
Measure your results
Multi-channel advertising is one of the most measurable types of real estate marketing. With the right tracking and reporting tools, you can monitor your campaigns in real-time and make sure you’re getting the best ROI. You can also use data to optimize your campaigns, so you can get the most out of your marketing budget.
Work with a dedicated Ad Specialist
Multi-channel advertising can be complex and time-consuming. That’s why it’s a good idea to work with a dedicated Ad Specialist at Marketing 360® who can help you set up and optimize your multi-channel campaigns. They can also help you monitor your campaigns and make sure you’re getting the highest possible ROI.
Let us help you maximize your success with powerful campaigns
Multi-channel advertising FAQs for real estate businesses
What is multi-channel advertising?
Multi-channel advertising is a real estate marketing strategy that involves running ads on multiple channels. This can include social media, search engines, digital radio, digital TV, display advertising and more. It can help you reach potential buyers and sellers, build brand recognition and capture market share.
What are the best advertising channels for real estate agents?
Real estate businesses should focus on the advertising channels most popular with their client base. These include Facebook, Google, Instagram, YouTube and more. With the right targeting, you can ensure that your ads are getting in front of the real estate leads who are most likely to convert into paying clients.
How much should you budget for multi-channel advertising?
How much you should budget for multi-channel advertising depends on your goals and the size of your real estate business. A good starting point is to budget 3-5% of your monthly revenue for advertising. This will give you enough money to create effective multi-channel campaigns and get in front of your best leads.
How do you know if multi-channel advertising is working for your real estate business?
You can measure the success of your multi-channel campaigns with the right tracking and reporting tools, like the Marketing 360® Ads app. This can help you monitor your campaigns in real-time and make sure you’re getting the best ROI. You can also use data to optimize your campaigns and maximize your ROI.
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