The first step to creating a successful multi-channel advertising campaign is to define your target audience. Who are you trying to reach with your ads? What are their interests? What are their demographics? Once you have a good understanding of your target audience, you can start to create ads that are more likely to resonate with them.

The next step is to set your goals for your campaign. What are you trying to achieve with your ads? Are you looking to increase brand awareness? Drive traffic to your website? Increase gym memberships or personal training clients? Once you have a clear goal for your campaign, you can start to create an advertising strategy that is more likely to help you achieve it.

One of the best things about multi-channel advertising is that you can use targeting to make sure your ads are reaching the right people. With demographic and psychographic targeting, you can make sure your ads are reaching the people who are more likely to be interested in your gym or personal training services.

Just like with any other type of marketing or advertising, you need to make sure you have a budget for your multi-channel advertising campaign. You need to make sure you have enough money to run your ads on all of the channels you want to target, and that you have enough money to sustain your campaign over an adequate period of time.

There are a lot of different channels you can advertise on, but not all of them are created equal. Some channels, like Facebook, Google and Instagram, may be more popular than others with your best gym and personal trainer leads. That’s why it’s important to make sure you’re maximizing your visibility on the right channels.

When potential leads click on your ad, you want to make sure they’re taken to a landing page that’s relevant to the ad they just saw (ideally, with a message that matches exactly). This will help to increase your conversion rate and make sure potential leads are more likely to take action.

Another great way to make sure your ads are reaching the right people is to bid on branded keywords. By bidding on your gym or personal training business's name, you can make sure your ads are reaching people who are already familiar with your brand, and who are more likely to convert.

It’s important to measure your results, so you can see what’s working and what’s not. Which channels are driving the most leads and clients? Which ads are performing the best? Which keywords are getting the most clicks? By measuring your results, you can optimize your campaign to get the most out of your advertising budget.

Last but not least, one of the best ways to ensure success with your multi-channel advertising campaign is to work with a dedicated Ad Specialist. At Marketing 360®, we have a team of Ad Specialists who are experts in fitness advertising, and who can help you create and manage a successful campaign.