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House Cleaner / Janitor Local Service Ads
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Get Google Guaranteed with Marketing 360 and only pay for qualified house cleaning and janitorial leads interested in working with your cleaning company — stop competing against multiple house cleaning or janitorial service companies for the same customers.
How it works
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Set your monthly budget for your Local Services Ads.
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Keep track of your responsiveness ratings
Track your lead responsiveness rating to improve your ad performance and get more customers. Plus, you can request and track customer reviews and ratings to improve your reputation, attract more leads and fuel business growth.
Manage your house cleaner / janitor leads from Marketing 360
Manage your Local Services Ads leads, right from Marketing 360. Your leads will sync directly with your CRM Leads Inbox so you can quickly respond to leads, assign your team, nurture leads and more.
Why house cleaning and janitorial businesses need multi-channel advertising
Not all house cleaner or janitor leads are made equal. Some are more than ready to commit to weekly cleaning, while others may never convert or take extra time to win over. To succeed, you need to learn how to find the right leads for your business.
With the right multi-channel advertising strategy, house cleaning and janitorial businesses can get in front of their target audience on all of the most popular channels, from Google to Facebook.
House cleaners and janitors can use multi-channel advertising to get in front of qualified leads on popular channels, build brand awareness, capture market share and grow their cleaning business.
We can help you master multi-channel advertising
7 benefits of multi-channel advertising for house cleaners and janitors
1. Drive high-quality leads
Not all house cleaner or janitor leads are made equal. With multi-channel advertising, you can target your ideal audience with laser precision. That may be through LinkedIn ads targeting small business owners in your area, or Facebook ads targeting moms who are looking for house cleaning services.
2. Increase your visibility
A smart multi-channel advertising campaign across popular channels allows you to be seen by more people in more places. And the more visible you are, the more likely you are to generate leads, build a recognizable brand in your community and grow your house cleaning or janitorial business.
3. Get found
People searching for house cleaning or janitorial services online are highly likely to convert into paying customers. With multi-channel advertising, you can make sure your house cleaning or janitorial business is front and center when potential customers are searching for the services you offer.
4. Capture market share
Most janitorial and house cleaning companies are operating in markets with lots of competition. By advertising on multiple channels, you can quickly differentiate your business from the competition and capture a larger share of the market for house cleaning and janitorial services in your area.
5. Target the right audience
Not everyone wants or needs the house cleaning or janitorial services you offer. With multi-channel advertising, you have the ability to target your ads to very specific audiences. This ensures that your ads are being seen by people who are most likely to be interested in your house cleaning or janitorial services.
6. Stay top of mind
With multi-channel advertising, you can keep your house cleaning or janitorial business top of mind with potential customers, even when they’re not actively searching for your services. By regularly exposing potential customers to your brand, you’ll be the first business they think of when they’re finally ready to hire a house cleaner or janitor.
7. Monitor and maximize your performance
With multi-channel advertising, you can track your performance across all of your channels in one place. This makes it easy to see which channels are performing well and which ones need improvement. You can then adjust your budget and focus your efforts on the advertising channels that are driving the best results.
The best digital advertising campaigns for house cleaners and janitors
Local advertising
With Google Local Services Ads (LSA), you can drive exclusive house cleaner and janitor leads to your business. The best part about Google LSA is that it's a pay-per-lead advertising strategy. That means you only pay when a potential customer submits their contact information through your LSA ad.
Search and maps advertising
If you want to reach potential customers who are actively searching for house cleaning or janitorial services in your area, then search and maps advertising is a great option. You can create text ads and map ads that show up when potential customers search for keywords related to your business in your area.
Retargeting
Retargeting is a powerful way to stay top of mind with potential customers who have already shown an interest in your business. With retargeting, you can create ads that are served to potential customers who have visited your website, interacted with your brand on social media or even engaged with your ads on other websites.
Social media advertising
Social media advertising is a great way to reach potential customers where they’re already spending their time. You can create targeted ads on social media platforms like Facebook, Instagram and LinkedIn. And with social media advertising, you can really drill down and target your ads to very specific audiences.
Display advertising
Display advertising allows you to place banner ads on websites and apps that your target leads and customers are most likely to visit. This allows you to increase your brand awareness, drive traffic to your website and generate high-quality house cleaner and janitor leads for your business.
Digital TV advertising
Digital TV — or OTT (over-the-top) — advertising is a great way to reach potential customers who are watching TV. With digital TV advertising, you can place your ads on streaming platforms like Hulu, Roku and Apple TV. You can also target your ads to specific channels, shows and even households.
Digital radio advertising
Digital radio advertising is an excellent way to reach potential customers who are listening to the radio in their car, kitchen and beyond.. You can place your ads on streaming platforms like Pandora, Spotify and iHeartRadio. You can also target your ads to specific genres, artists and even songs.
Digital billboards
Digital billboards are a great way to reach potential customers who are driving or otherwise commuting in your community. You can place your ads on digital billboards in your area. And with digital billboards, you can make sure that the right leads and customers in your area are seeing your ads.
Multi-channel advertising tips for house cleaning and janitorial businesses
Define your audience
Before you start advertising on multiple channels, you need to define your target audience. Who are you trying to reach with your ads? What are their needs and wants? What are their pain points? Once you have a good understanding of your target audience, you can start to create targeted ads that speak to their specific needs.
Set your goals
What are you trying to achieve with your multi-channel advertising campaign? Are you trying to generate leads? Drive traffic to your janitor or house cleaner website? Increase brand awareness? Once you know your goals, you can create an advertising campaign that is designed to achieve those specific goals.
Use targeting to get in front of the right people
One of the biggest benefits of multi-channel advertising for janitors and house cleaners is that you can target your ads to very specific audiences. This ensures that your ads are being seen by people in your area who are most likely to be interested in your house cleaning or janitorial services.
Budget for success
Multi-channel advertising can be expensive, and you won’t always see results right away. But if you want to see results, you need to be willing to invest in your advertising campaign. You should create a budget for your multi-channel advertising campaign and make sure you have the resources to sustain a long-term campaign.
Maximize your visibility across the most popular channels
There are many different advertising channels to choose from, but not all of them are created equal. You should focus your advertising efforts on the most popular channels with your target audience, like Google and Facebook. This will help you maximize your visibility and reach the largest number of potential customers.
Build exact-match landing pages
When potential customers click on your ad, they should be taken to a landing page that is relevant to the ad they clicked on, not just the homepage of your janitor or house cleaner website. This will help improve your conversion rate and ensure that potential customers are getting the information they need.
Bid on branded keywords
When potential customers search for your house cleaning or janitorial business by name, the last thing you want is for them to click on a competitor's ad. Instead, you want to make sure your ads are served to them. Make sure that you bid on branded keywords, like your business name, in your multi-channel advertising campaign.
Measure your results
With multi-channel advertising software, like the Marketing 360® Ads app, you can track your performance across all of your channels in one place. This makes it easy to see which channels are performing well and which ones need improvement. You can then adjust your budget and focus your efforts on the advertising channels that are driving the best results.
Work with a dedicated Ad Specialist
While you can manage your multi-channel advertising campaign on your own, it’s often best to work with a dedicated Ad Specialist. Marketing 360®’s Ad Specialists can help you create targeted ads, manage your budget, track your results and make changes to your campaign as needed.
Let us help you maximize your success with powerful campaigns
Multi-channel advertising FAQs for house cleaners and janitors
What is multi-channel advertising?
Multi-channel advertising is a marketing approach that uses multiple channels to reach potential janitor and house cleaner leads and customers. The right multi-channel advertising strategy can help janitors and house cleaners increase brand awareness, drive traffic to their website and generate leads for their business.
What are the best advertising channels for house cleaners and janitors?
There are many different advertising channels available to house cleaners and janitors, but not all of them are created equal. The best advertising channels for house cleaners and janitors are the ones that are most popular with potential customers. Some of the best include Google, Facebook and LinkedIn.
How much should you budget for multi-channel advertising?
There is no one-size-fits-all answer to this question. The amount you should budget for multi-channel advertising will depend on your goals, your target audience and the channels you want to advertise on. Just make sure that you budget enough to sustain a long-term campaign. This ensures you give your campaign enough time to drive results.
How do you know if multi-channel advertising is working for your house cleaning or janitorial business?
You can track your performance across all of your channels in one place with multi-channel advertising software, like the Marketing 360® Ads app. This makes it easy to see which channels are performing well and which ones need improvement. You can then adjust your budget and focus your efforts on the advertising channels that are driving the best results.
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