Garage Door SEO
#1 Marketing Platform® for Garage Door Contractors
- Marketing
- Exclusive Leads
- SEO & Content
- Social Media
- Websites
- Platform
Boost organic leads with content marketing and garage door SEO
Build an organic lead machine with our garage door SEO content marketing program — rank higher on Google, post more on social and stay top of mind on email.
Why garage door contractors need content marketing
When someone needs garage door repair or replacement, their search often starts on a search engine, like Google or Bing. Unfortunately, if you don't rank near the top of the SERPs (search engine results pages), you're going to miss out on lots of low-cost, high-quality leads.
Content marketing is one way to improve your search engine rankings and get in front of your target audience, especially when you combine it with garage door SEO (search engine optimization).
Creating helpful, keyword-rich blog posts and articles can attract leads who are actively searching for garage door services in your area. You can also use social media, email marketing and other digital marketing channels to share your content and reach even more people.
We can help you master content marketing
6 benefits of content marketing for garage door companies
1. Get found on search engines
When you create keyword-rich content, you're more likely to appear in search engine results when people are looking for garage door services in your area. This can help you get more leads who are actively searching for what you have to offer online. That makes them highly likely to convert into paying customers.
2. Drive low-cost, high-quality leads
Not all garage door leads are made equal. Content marketing is a great investment because it can help you attract leads who are actively searching for what you have to offer. This makes them much more likely to convert into paying customers than leads generated by outbound garage door marketing campaigns.
3. Become a thought leader
When you produce high-quality content on a regular basis, you can position yourself and your company as a thought leader in the garage door industry. This can help you attract more leads and customers and stand out from your competition, as well as build trust and credibility with your audience.
4. Build trust and credibility
Creating helpful, informative content for your blog, social media profiles and email campaigns can help you build trust and credibility with your garage door leads and customers. This is especially important for garage door companies, since people are trusting you with their homes and safety.
5. Educate and inform your client base
Most people who need garage door services are not experts in the field. That's why it's important to educate and inform your target audience about your services, as well as the different types of garage doors and opener systems available. This can help you build trust, establish yourself as a thought leader and close more sales.
6. Control the conversation
From reviews to social media comments, there's a lot said about your garage door company that's out of your control. When you create and share high-quality content, you have more control over the conversation about your company, your products and your industry. This can help you shape public opinion about your business and improve your brand image.
How to find the right keywords for your garage door company
The foundation of a strong garage door SEO and content marketing strategy is your keyword research. Choosing the right keywords can help you drive quality traffic to your website, attract leads most likely to convert and maximize your organic success.
Not sure how to find the right keywords for your garage door company's content marketing strategy? Start by putting yourself in your customers' shoes and thinking about the search terms you would use to find your garage door services online.
Once you've identified a few potential keywords, it's time to start creating content around those keywords and using them to optimize your garage door website.
Best content marketing types for garage door contractors
Blog articles and website content
Your garage door website is the best place to start creating content for your brand. Start by creating keyword-rich blog articles that answer common questions people have about garage doors and garage door services. You can also use your website to share helpful tips, case studies, company news and other types of content.
Social media posts
Social media is a great way to share your blog articles and website content with a wider audience. You can also use social media to post helpful tips, photos, infographics, videos and other types of content that will help you stay top of mind with your target audience. Just be sure to post regularly and mix up the types of content you post.
Email campaigns
Email marketing is a wonderful way to stay in touch with your current and potential customers. You can use email to share your latest blog articles, website content, special offers and other types of content that will help you build a relationship with your audience and generate more garage door leads for your business.
Videos
Videos are a great way to grab attention and stand out from your competition. You can create videos about everything from garage door maintenance tips to company news and product information. Just be sure to post your videos on your website, social media profile and YouTube channel to reach the widest audience possible.
Infographics
Infographics can help you share information in a visually appealing way. You can use infographics to share helpful tips, statistics, data and other types of information that will help you educate and inform your target audience. You can share your infographics on your website, social media profiles and beyond.
Press releases
If you have newsworthy information to share about your garage door company, a press release can help you get the word out. You can use press releases to announce new products, share company news, announce partnerships and more. Be sure to distribute your press releases to the appropriate media outlets to reach your target audience.
How to write blogs for your garage door website
Pick a catchy headline
A catchy headline is essential if you want people to actually read your blog post. Spend some time brainstorming headlines that are both interesting and informative. Pick a headline that gives a succinct overview of the blog article, and make sure that it's catchy enough to grab your readers' attention.
Use short, easy-to-digest sentences
No one wants to read a wall of text, so make sure your sentences are short and easy to digest. This is especially important for mobile readers who are reading your blog on a smaller screen. Use active voice and avoid using industry jargon to make your blog article more accessible to a wider audience.
Include images, videos or infographics
Make your blog article more visually appealing by including images, videos or infographics. Just be sure to use relevant, high-quality images that add to the article, rather than detract from it. The same goes for videos and infographics. Visual design elements like these make your blog more interesting and engaging.
Use keyword-rich phrases
Use keyword-rich phrases throughout your blog article to help improve your search engine rankings. Make sure that you use them naturally, rather than stuffing them in where they don't belong. You should also include a keyword-rich headline and meta description to further improve your chances of appearing in search engine results.
End with a call-to-action (CTA)
End your blog article with a call-to-action (CTA) that encourages your readers to take the next step. This could be anything from signing up for your email list to scheduling a free consultation. Just make sure that your CTA is relevant to the blog article and that it's clear what you want your readers to do.
Blog topic ideas for garage door contractors
Answers to FAQs
People who need garage door services often have lots of questions. You can use your blog to answer common questions people have about garage doors, garage door repair, garage door replacement and more. These types of blogs make it easy to use keyword-rich phrases to help improve your search engine rankings.
Case studies and customer testimonials
Customer testimonials and case studies are a great way to build trust and credibility with your target audience. You can use your blog to share stories about how your company has helped past customers with their garage door needs. This is also a great way to show off your expertise and highlight the results you've been able to achieve for past customers.
How-to guides
How-to guides are a great way to educate and inform your target audience about your services. You can use your blog to share helpful tips about garage door maintenance, repair and replacement. These types of blog articles can be very helpful for people who are researching garage door problems and services — and can reinforce the need for professional service.
Commentary on real estate news
If there's something newsworthy happening in the garage door industry, you can use your blog to share your commentary on the situation. This is a great way to establish yourself as a thought leader in your industry. Just be sure to keep your commentary objective and informative, rather than promotional.
Team highlights and updates
Your blog is a great place to share team highlights and updates about your company. You can use it to introduce new team members, share employee news and even showcase your company culture. These types of blog articles can help humanize your brand and make it more relatable to your target audience.
Your garage door company’s story
People want to do business with companies they can trust. You can use your blog to share your company's story and build trust with your target audience. You can share information about your company history, your mission and your values. This is also a great way to show off your company culture and what makes you unique.
Let us write your blogs so you can focus on serving your customers
Content marketing FAQs for garage door contractors
Why is content marketing important for garage door companies?
The search for local garage door services often starts on Google or Bing. Content marketing is important for garage door companies because it can help you rank higher on search engines, attract more leads, build trust and credibility, establish yourself as a thought leader and close more sales.
How often should you be blogging?
How often you blog will depend on your company's resources and goals. If you're just getting started with blogging, aim for one to two blog articles per week. As you get more comfortable with blogging and start to see results, you can increase your frequency as needed. Whatever your goals, it's important to blog regularly.
How do you optimize your garage door website for search engines?
There are a few things you can do to optimize your garage door website for search engines. First, use keyword-rich phrases throughout your website, including in your website copy, titles, meta descriptions and headings. Then, create keyword-rich blog articles and website pages that answer common questions people have about garage door services.
How do you monitor your content marketing performance?
There are a few key metrics you can use to monitor your content marketing performance. These include website traffic, keyword rankings, clicks and more. You can use the Marketing 360® Content app to track your website's garage door SEO performance and see how your content is performing.
Tour Garage Door Contractor Marketing
Get everything you need to manage and grow your business.
Plus, explore free account tools. No credit card required.