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Why dentists need multi-channel advertising
Digital marketing for dentists has changed a lot in recent years. These days, effective advertising is about more than just putting an ad in the local paper or buying some airtime on the radio. Effective modern advertising for dental practices happens across multiple channels.
Smart dental practice marketing is about having a visible presence wherever your prospective patients spend their time. Multi-channel advertising can help you do just that.
Connect with potential patients at every stage of the marketing funnel, convert leads and capture market share with multi-channel advertising.
We can help you master multi-channel advertising
7 benefits of multi-channel advertising for dental practices
1. Drive high-quality leads
With multi-channel advertising, you can connect with people in your area looking for the dental services you provide. By advertising on multiple channels, you can reach leads at different stages of the buyer’s journey, from awareness (top of the funnel) to decision (bottom of the funnel).
2. Increase your visibility
From Facebook and Instagram to Google and Bing, there are many places your prospective patients are spending their time online. Multi-channel advertising allows you to get in front of your target audience where they are spending their time and increase your visibility.
3. Get found
People in your area who are searching Google or Bing for dental services are high-quality leads likely to convert. You want to make sure that you show up at the top of the results. Multi-channel advertising can help increase your visibility in search results and get found by high-quality dental leads.
4. Capture market share
With multi-channel advertising, you can expand your reach and capture market share from your competitors. By advertising on multiple channels, you can reach leads that your competitors may be missing, grow your dental practice and increase your bottom line.
5. Target the right audience
You can use multi-channel advertising to target your ads to a specific audience. For example, you can target people in your area who are interested in dental services or have visited your website in the past. This allows you to get in front of your target audience and increase the chances that they will convert into patients.
6. Stay top of mind
It’s important to stay top of mind with your prospective patients and be the first dental practice people in your area think of when they need dental care. Multi-channel advertising allows you to do just that by getting your dental practice in front of your target audience multiple times.
7. Monitor and maximize your performance
When you advertise on multiple channels, you can track your performance and optimize your campaigns for maximum results. You can see which channels are performing well and adjust your budget accordingly. This allows you to get the most out of your multi-channel advertising campaigns and grow your dental practice.
The best digital advertising campaigns for dentists
Local advertising
Local advertising is a great way to reach people in your area who are interested in dental services. You can advertise on local websites and directories, like Yelp and Angie's List. Local advertising allows you to get in front of your target audience and grow your dental practice.
Search and maps advertising
With search advertising, you can place your dental practice's ads at the top of the search results on Google and Bing. Search advertising allows you to get in front of people who are already interested in and actively searching for dental services in your area.
Retargeting
With retargeting, you can show your dental practice's ads to people who have visited your website or interacted with your brand online. Retargeting allows you to stay top of mind with prospective patients and increase the chances that they'll come to your dental practice when they're ready to book an appointment.
Social media advertising
Social media advertising allows you to place your dental practice's ads on social media platforms, like Facebook, Instagram and Twitter. You can target your ads to people in your area who are interested in dental services or have visited your website in the past.
Display advertising
Display your dental practice's ads on websites across the web with display advertising. Reach people who may be interested in your dental services wherever they spend their time. Display advertising allows you to get your message in front of a wider audience and grow brand recognition.
Digital TV advertising
With so many people streaming television on Roku, Apple TV and other digital platforms, it's important to reach them where they're watching. You can do that with digital TV advertising — also called OTT (over the top) ads. Best of all OTT ads can be targeted, so you know your ad is being seen by the right people.
Digital radio advertising
Digital radio advertising allows you to reach people in their cars, at home or wherever they're listening to digital radio. If you're looking to increase awareness in your brand and get in front of more potential patients, digital radio advertising is a great option.
Digital billboards
Get your dental practice in front of people driving around in your area with a digital billboard. With a digital billboard, you can reach a large number of people in your target market, increase brand awareness and stay top of mind with prospective patients.
Multi-channel advertising tips for dentists
Define your audience
The first step to creating a successful multi-channel advertising campaign is to define your target audience. Who are you trying to reach with your dental practice's ads? What are their needs and interests? Where do they spend their time online? Once you know who you're targeting, you can create ads that speak to them directly.
Set your goals
What are you trying to achieve with your multi-channel advertising campaign? Are you looking to increase brand awareness, get more website visitors or generate leads? Establishing your goals will help you create an advertising strategy designed to meet those objectives.
Use targeting to get in front of the right people
With multi-channel advertising, you have the ability to target your ads so they're only seen by people who are interested in dental services. This prevents you from wasting ad dollars getting in front of the wrong people. It also allows you to reach your target audience and get the most bang for your buck.
Budget for success
When it comes to multi-channel advertising, you need to budget for success. Plan to spend enough money to reach your target audience and achieve your advertising goals. If you're not sure how much to spend, start with a small budget and increase it as needed.
Maximize your visibility across the most popular channels
Don't waste your time or money advertising your dental practice on the wrong channels. Maximize your visibility where it counts most by figuring out where your target audience spends their time online. Then, maximize your visibility by investing in advertising on those channels.
Build exact-match landing pages
When someone clicks on your ad, they should be taken to a landing page that's relevant to the ad they just saw. If the landing page doesn't match the ad, you're likely to lose the lead. That's why it's important to build exact-match landing pages for each of your multi-channel ads.
Bid on branded keywords
When someone does a search for your dental practice, you need to be on the top of the search results, above everyone else. In order to do that, you need to bid on your own branded keywords. This ensures that your dental practice's ad shows up first, every time. Plus, branded keywords are cost-effective and can give you a lot of bang for your buck.
Measure your results
Once you've launched your multi-channel advertising campaign, it's important to monitor your results. This will help you see what's working and what's not so you can make the necessary adjustments. Keep an eye on your impressions, clicks and conversions to see how your campaign is performing.
Work with a dedicated Ad Specialist
Multi-channel advertising can be time-consuming and complicated. Without a lot of resources or expertise, it can be difficult to do it yourself. Consider working with a dedicated Ad Specialist from Marketing 360® who can help you create, manage and maximize your multi-channel advertising campaign.
Let us help you maximize your success with powerful campaigns
Multi-channel advertising FAQs for dentists
What is multi-channel advertising?
Multi-channel advertising is a type of advertising that uses multiple channels to reach potential patients. With multi-channel advertising, your dental practice can target your ads to specific channels, such as Google, Facebook or Instagram. This ensures that you have a visible presence on the channels most popular with your patient base.
What are the best advertising channels for dentists?
The best advertising channels for dentists are the ones where their target audience spends the most time. When it comes to multi-channel advertising, consider investing in advertising on Google, Facebook and Instagram. These are all popular channels with patients who are interested in dental services.
How much should you budget for multi-channel advertising?
The right multi-channel advertising budget for your dental practice will depend on who your audience is, what your goals are and how many channels you want to advertise on. And, make sure to adjust your budget based on the performance of your advertising campaign.
How do you know if multi-channel advertising is working for your dental practice?
The best way to know if multi-channel advertising is working for your dental practice is to monitor your results. Keep an eye on your impressions, clicks and conversions to see how well your campaign is performing. If you're not seeing the results you want, consider making adjustments to maximize your impact.
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