The Big Event, a premier photography studio in Mt. Juliet, TN, has been transforming family photography with innovative digital marketing for nearly 17 months. Led by owner John King, they specialize in high-end seasonal shoots—especially Christmas sessions—and have ambitious plans to expand their reach from 4,500–5,000 families to 7,000.

John sought to attract local families with disposable income to book premium Christmas shoots while also boosting overall bookings for headshots, family portraits, and other photography services. Initially, The Big Event had little to no paid advertising presence. Their key challenges were:

• Building a convertible website that showcased their unique style.
• Generating quality leads through digital channels.
• Expanding service offerings beyond their flagship Christmas shoots.

Marketing 360 implemented a dual-pronged strategy that blended paid advertising with strong content marketing:

Facebook Lead Generation:

• We launched targeted Facebook campaigns to promote pop-up shoots, capturing high-intent leads and feeding a robust email automation system.
• This approach not only filled their calendar for Christmas shoots but also grew their email list of dedicated customers.

Website & Email Marketing:

• We designed a modern, highly convertible website that positions The Big Event as the #1 photography studio in Mt. Juliet.
• Leveraging the Marketing 360 platform, we execute regular email campaigns to nurture leads and re-engage past clients.

Continuous Optimization:

• Through weekly check-ins, we refine ad copies and creative strategies—ensuring that we don’t miss opportunities for services like headshots and family portraits.
• We also focus on managing and improving online reviews, which have become a crucial differentiator against competitors.