How Ad Credits Work
100% of your ad credit budget is used to power the paid ads programs within Marketing 360® in order to fuel your paid search advertising. These credits are used for...
- Media buy
- In order to do paid advertising, you have to have funds allocated for paid placement on the channels you wish to run ads on (ex. Google, Facebook, Digital Billboards, Etc). You bid against your competitors for ad placement and only pay when your ads are run.
- Ad design
- For a successful ad campaign, high-quality image assets are extremely important. Our team will create image assets to improve campaign performance, all included in your Ad Credit budget. For additional Content Credits, you can also request custom image and video assets.
- Conversion rate optimization
- The key to any campaign is driving quality conversions. The more conversions generated from your budget, the higher the return on investment. Therefore, it's essential that you invest in gaining and maintaining a higher conversion rate.
- Ad management
- There are hundreds of different things within a campaign that should be consistently optimized in order to maximize your budget. Having your campaign managed by a certified expert saves you time and money... plus, generates the highest return on investment.
In order to maximize your...
- Visibility
- Being highly visible across the digital ad channels your prospects spend most of their time is key to your success. If you're not investing in dominating those channels when prospects are looking, you're losing sales to your competitors. Thus, it's key to have enough budget allocated for media buy in order to ensure you have high visibility.
- Clickability
- Being highly visible is only part of the battle. To be successful, you also need to have a high clickability on your ads, meaning prospects are motivated to click your ad over your competitor's ads. This will also help generate more brand awareness and engagement which will result in more sales.
- Convertibility
- Finally, being highly visible and highly clickable does you zero good without a high convertibility on your campaign and website and/or landing page. A high conversion rate will generate a lower cost-per-conversion which allows you to get more sales for less budget and truly generate the maximum return on investment.
Plus, Ad Credits allow you to use powerful licensed ad copy...
With your Ad Credits, you get a license to use our trademarked and trusted ad copy, including "Top Rated Local®." Incorporating this recognizable phrase into your ads and website can help build trust with your audience, leading to a boost in click-through rates and conversion rates. This means a better overall return on your investment. Your own Top Rated Local® (National or eCommerce) account profile is included as part of being a Marketing 360® advertiser which allows you to control your brand's reputation online and build ratings and reviews from verified local, national or eCommerce customers. This validates your trusted ad copy and further increases your overall conversion rate. In addition, this gives you a competitive advantage over non-Marketing 360® advertisers as if they attempted to use the same ad copy without a licence their ads will be disapproved by Google. Learn more about our Top Rated Local® program.
And, Ad Credits include the team you need to manage winning campaigns...
Included with Ad Credits. you get dedicated Marketing Success Manager (who's highly trained and experienced with digital ad management), a certified Ad Specialist team (to make sure everything is set up correctly, tracking correctly and fully optimized) and a professional design team (responsible for the design of all your ads and landing pages). Today, with multi-channel advertising, it takes a dedicated and talented team to drive success. It's not something that can be skipped. Hiring an in-house team of equal caliber to what's included with Marketing 360 Ad Credits would be at least $10K/mo in payroll alone. So the beauty of Ad Credits is that the dedicated talent/team is included at no additional cost!
Ad Credit allocation model
| Monthly Ad Credits ($1 per credit) |
51% of Ad Credits Invested in Media Buy | 49% of Ad Credits Invested in Campaign Optimization & Management | Estimated Monthly Hours Invested in Campaign Optimization & Management (Marketing Success Manager, Ad Specialist, Content Marketing Strategist, Etc) |
|---|---|---|---|
| 100 | $51 | $49 | 0.5 |
| 250 | $128 | $122 | 1 |
| 500 | $255 | $245 | 2 |
| 750 | $382 | $368 | 4 |
| 1,000 | $510 | $490 | 5 |
| 1,500 | $765 | $735 | 7 |
| 2,000 | $1,020 | $980 | 9 |
| 2,500 | $1,275 | $1,225 | 12 |
| 5,000 | $2,550 | $2,450 | 20 |
| 7,500 | $3,825 | $3,675 | 30 |
| 10,000 | $5,100 | $4,900 | 40 |
*Rates subject to change at any time in an effort to drive better results
**Need more than 10,000/mo? Ask about our enterprise pricing.
Example of the effect quality score has on the cost-per-click of Google Ads
| Baseline Cost-Per-Click | Quality Score | Savings-Per-Click | Cost-Per-Click |
|---|---|---|---|
| $10.00 | 10 | 54% | $4.60 |
| 9 | 46% | $5.40 | |
| 8 | 37% | $6.30 | |
| 7 | 24% | $7.60 | |
| 6 | 8% | $9.20 | |
| 5 or less | No Discount | $10.00 |
Example of the effect of conversion rate on cost-per-conversion
| Clicks | Cost-Per-Click | Cost | Conversion Rate | Conversions | Cost-Per-Conversion |
|---|---|---|---|---|---|
| 1000 | $1.00 | $1,000.00 | 10% | 100 | $10.00 |
| 9% | 90 | $11.11 | |||
| 8% | 80 | $12.50 | |||
| 7% | 70 | $14.29 | |||
| 6% | 60 | $16.67 | |||
| 5% | 50 | $20.00 | |||
| 4% | 40 | $25.00 | |||
| 3% | 30 | $33.33 | |||
| 2% | 20 | $50.00 | |||
| 1% | 10 | $100.00 |
How much time should you invest on campaign optimization & management on a monthly basis to generate the maximum ROI on your paid search budget?
Monthly Paid Search Budget
Why does professional campaign optimization and management increase your return on investment?
- Maximizes the visibility, clickability, and convertibility of your campaign
- Reduces cost-per-conversion over time
- Increases conversion rate over time
- Protects against wasted and fraudulent clicks
- Saves you time and money compared to doing it yourself or hiring in-house
- Marketing 360® platform identifies areas of improvement that a human could not
- Media buy is allocated more to what's working and less to what's not over time
- Enables A/B testing for continuous improvement of ads and strategies
- Utilizes industry best practices and trends for more effective campaigns
- The list goes on...
Types of things we optimize
Impression Share (Visibility)
- Click-Through-Rate (Clickability)
- Conversion Rate (Convertibility)
- Quality Score
- Ad Copy (A/B Test)
- Keywords
- Negative Keywords
- Geo-Targeting
- Call-to-actions
- Time of Day Ads Run
- Ad Extensions
- Ad Position
- Mobile Ads
- Cost-Per-Conversion
- A/B Testing Landing Pages
- Retargeting Banner Designs
- And More!
Our #1 goal is driving the highest quality conversions at the lowest cost. Our Ad Credit system allows for that.
Conversion data from the first 60 days of using the program compared to the conversion data from the next 60 days while maintaining the same marketing budget
After four months, conversions went up from 88 to 99 and CPA went down from $53.88 to just $39.25
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Period comparison of ad performance before and after Marketing 360®
| Period | CTR | Conversion | Cost per Conversion | Conversion Rate |
|---|---|---|---|---|
| 70 Day period prior to Marketing 360® | 1.95% | 339 | $101.38 | 2.00% |
| 70 Day period after using Marketing 360® | 8.47% | 1236 | $67.61 | 11.78% |
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Marketing 360® Paid Ads program dominates a brand's old Ads campaign
| Metric | Prior to Marketing 360® Ad Campaigns | Marketing 360® Ad Campaigns |
|---|---|---|
| CTR | 5.57% | 8.02% |
| Search Imp. Share | 13.98% | 22.19% |
| Conversion Rate | 11.64% | 17.20% |
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